by passion

about us

Passa Sports is the name behind well-known sports webshops such as TennisDirect, HockeyDirect, RunningDirect, FootballDirect, PadelDirect and IndoorDirect. With over 375 passionate employees, we work hard every day to provide you with exactly the right equipment to get more out of your sport.

We embrace your sport with genuine passion.

Think of us as a teammate giving you the perfect pass. Our specialists are extremely driven, come from your sport and understand what you need. They have often performed at a high level themselves. Whether it's personal advice on your choice, discovering the best brands or providing the ultimate service: they like to go the extra mile. So that you can improve with every step, stroke, jump, kick or throw. To win, to beat your personal record, or just for fun.

Passa Sports is managed by CEO Willem Koopmans, COO Robert Jan Peters (founder) and CFO Mark van Gijzel (founder).

Besides its various specialist webshops, Passa Sports also has 5 physical shops in Amsterdam (Tennis), Amstelveen (Tennis), Den Bosch (Tennis & Hockey), Utrecht (Running) and Antwerp (Tennis).


In all these years, the mission has never changed: Passa Sports is committed to finding the perfect equipment for you. Because you are unique, it's essential that you choose materials that perfectly fit your style of play, level, character and physique. We help you with good advice, an extensive assortment and superior service.



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Passa Sports strives for sustainability in all its e-commerce activities with conscious choices and partners. For instance, customers can select sustainable products via our filters and we work with DHL for emission-free transport. Furthermore, we recently started charging a small return fee so that customers order more consciously. We also make sure, as much as possible, that our packaging matches the content so we have limited waste and we pay attention to the use of sustainable materials.

It's our commitment to strive every day to further improve sustainability in everything we do.